Versalume Appoints Paul Wiefels as Strategic Advisor

Seasoned Product Marketing and Positioning Executive of the Chasm Group LLC Brings Expertise to Versalume

Versalume™ LLC, an integrated solutions provider and the exclusive distributor for Corning® Fibrance® Light-Diffusing Fiber technology, today announced the appointment of Paul Wiefels as Strategic Advisor.

As a managing director and one of the founding partners of the Chasm Group LLC, a leading Silicon Valley management consultancy servicing the global technology industry, Wiefels brings extensive experience providing counsel to companies and organizations – from start-ups to the Fortune 500 -- to the Versalume executive team.

Over the past 20+ years, Wiefels has worked with clients in virtually every sector of technology including information technology, consumer tech, biotechnology, medical devices, and technology-based services providing counsel to CEOs, CMOs, and senior management teams in North America, Europe, and Asia. He is the author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies (HarperCollins; Capstone International).

Wiefels began his career in consumer marketing in both the packaged goods and financial services sector. Apple recruited Wiefels in the early 80s where he began his career in the technology sector serving in marketing management positions with Apple’s U.S. and international operations.

Wiefels graduated the University of Southern California and earned an MBA from USC’s Marshall School of Business. He has served as a faculty lecturer in the California State University system; previously lectured at Stanford, and currently lectures at Pepperdine University’s Graziadio School of Business. He serves on the advisory boards of vArmour Networks and Revision Optics.

"We are very excited to have Paul join the Versalume family at this critical time in our evolution," said  Versalume CEO, Mario Paniccia. "Paul has a successful track record of enabling high-growth, innovative technology companies to category leadership, and he is fully committed to our mission of making Versalume Fibrance® Light-Diffusing Fiber, the new lighting technology for consumer, automotive, medical, safety and architecture markets.”

About Versalume

Versalume™ LLC is an integrated solutions provider and the exclusive distributor for Corning® Fibrance® Light-Diffusing Fiber technology. This Silicon Valley-based company focuses on rapidly developing smart, integrated products and solutions using Fibrance technology. Versalume is working closely with a variety of designers and industry pioneers to quickly prototype new products and facilitate the development of new applications in the areas of consumer electronics, architecture, automotive, and medical.

Headquartered in Santa Clara, CA, Versalume is backed by Corning Incorporated. Find more information on Versalume at